NGO “BelAPDIiMI” implements 2 projects thanks to personal support of Yanina Hancharova and in cooperation with the team of Belarus Fashion Week: one within Kids’ Fashion Days BFW and another one within Belarus Fashion Week (fashion shows). A clothing line designed by Tatiana Efremova (Bitebsk, Belarus) was showcased. The designer used pictogrammes in her line. A pictorgam is one of the elements of “Easy-to-read language”. They reflect the most important and most easily recognizable features of an object or a phenomenon. That is why they are easily understood.
The fashion show was held on October 28th, 2017. Belarus Fashion Week can be called a social project. All money collected (tickets to the show, money donated via a money box and children’s T-shirts with modern patterns) during this season will be spent for support of families from NGO “BelAPDIiMI”.
These patterns were created by children from our association with the support of wonderful pedagogues from the Fantasy Room Minsk Art & Fashion School.
7 best works were selected by designers of Belarus Fashion Week and were printed on T-shirts. Only ecological materials and safe original water-base ink were used. The printing technology ensures high light, washing and deterioration resistance.
The patterns on T-shirts were printed with the support of UNDP in Belarus and “Uzortekstil” brand of “Mir shapok” LLC.